The wonders behind the bearded figure

The Greatest Blog Post Ever Told

Today in our media class, we watched the documentary “Pom Wonderful Presents The Greatest Movie Ever Sold“. Its a documentary on how brand name companies advertise there products in motion pictures, and how having a big name company sponsor can turn your movie into a Hollywood blockbuster. Its really interesting to see how this whole industry works. After having watching this film, im starting to see more of the product placement in movies and on television. Some movies do a great job at sneaking it in, other movies make it very blunt and obvious about product placement. Take Waynes World for example. They used popular products at the time, and there was clearly product placement  in the movie, but they portrayed it in a humorous manner.

The Greatest Movie Ever Sold was eye catching and worth the watch. It raises the question, can a major motion picture become a blockbuster success with out the help from company sponsorship? I cant think of any off the top of my head, but if there were to be a movie without company sponsorship, it would not be as successful as movies like Iron Man, or Twilight. This Documentary is continually generating money, but has not yet broke even. It was estimated that the budget of the movie was$1,500,000, and from last August, the movie grossed $638,476.

If you have the chance to watch this documentary, I recommend it. Its fun and interesting to see how the marketing industry works with the motion picture industry.

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